Goal and Product are real, or natural values. Real means neither eternal nor changeable, but based on natural phenomena, supported by the very essence of Nature.
The goal is an internally visible image of the desired future, stable enough for an individual to begin to embody it in his life and to work step-by-step for its implementation. The sequence of steps for the consistent and repeatable achievement of a particular goal, followed by appropriate explanations conveying this experience, can be passed on as a Heritage.
Product is something valuable that an individual produces, that is born from him naturally and irresistibly. Before it can be traded on the market, it should be given an appropriate design and brought in line with the expectations of consumers. Technology, product designs and equipment are transferred at this level of heritage.
The product created by a craftsman in sincere service to his craft can be called real, as it gains inner strength without losing its functionality for people. Its price in the market can be well above those created purely for financial profit, and its value will only grow, while a product created simply for profitable sales in the market will depreciate over time.
How to determine if a product is real or phoney, that is, hollow, and distinguish it among the Goods or Services presented on the market?
There are two basic features of a real product:
- Functionality, i.e., the ability to consistently repeat the action for which it is intended.
- Naturalness, i.e., the concordance of a producer’s actions to his nature, and product material — to his corporeality, both in composition and sensations.
Nowadays, natural Heritage is left extremely rarely, since leading one’s business as a family enterprise comes into more and more contradictions with the global trends. That what is called “family business” often hides subservience not to human nature but money. Moreover, we now see a widespread notion that children must discover and realise their natural potential themselves, without any connection with what their parents are doing. Consequently an individual does not reach the heights of skill, family traditions are not established, and, at best, a man will only be able to leave his successors a social Heritage.
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Autor
Oleg Bokachov
Widmet sich seit mehr als 25 Jahre lang dem Studium der Grundprinzipien fraktaler Systeme und der Entwicklung des eigenen systemanalytischen Ansatzes welcher auf der natürlichen Hierarchie der Funktionsebenen des menschlichen Körpers basiert. Durch seine Arbeit setzt Oleg Bokachov die Tradition der nicht-dualistischen Philosophie fort. Er ist Autor von drei Büchern und einer Reihe von Artikeln und analytischen Studien.
